SEO is a term that stands for Search Engine Optimization, and in our country, it could be freely translated as web search engine optimization. In practice, it is a set of techniques, procedures, and rules that aim to put a website, i.e., a website, in the best possible position when searching in search engines such as Google.
SEO search engine optimization is a part of internet marketing, and although in the past it was a field that was recognized, today it is receiving much more attention. As the search engines themselves modernize, there is a natural demand and the need for websites to adapt to new trends and especially usability for visitors. The goal of leading search engines such as Google or Yahoo is actually to find and prioritize websites that bring the greatest and best value to Internet visitors.
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In practice, it is a matter of taking steps on and off your website to ensure that your site is ranked higher in searches for those search terms that relate to the website. So if you sell shoes, for example, the goal of SEO optimization of a website is for a person to search for shoes and synonyms of this word, or specific types of shoes will find your site when searching in the search engines above. However, these steps should be intended not only for search engines in practice.
In the first place, there should be changes, procedures, and improvements to the content or form of your website that will make it easier for its visitors to find their way and provide them with all the necessary and helpful information as much and as much as possible. Within modern trends and improvements, search engines strive to make “user-friendly” sites higher than others, and creating a user-friendly site is precisely the goal of SEO optimization.
So once you know what SEO optimization is in practice, you need to tell yourself what it is not. This is not a miracle recipe or a series of tricks that will provide you with thousands of new visitors today. Anyone who tries to guarantee you this, or ensure you first place in Google, for example, cannot offer serious services. For example, no one knows the same tricks or procedures for “deceiving” Google or other search engines – even Google itself cannot guarantee the first position.
With SEO services, care must be taken not to avoid various fraudulent techniques or tricks that fall in the professional terminology under the so-called black hat SEO, basically the black zone. These practices aim to trick search engines into convincing them that your site is highly informative and should rank as high as possible, but the opposite will be confirmed. Such techniques include using excessive words or buying paid links to your site.
Within SEO, it is necessary to distinguish the factors that affect both the mentioned information value of the website and the website from an external point of view. While this may seem highly theoretical, the opposite is true. In this case, SEO works similarly to everyday life: the so-called on-page factors can directly influence you and are directly related to the website. In contrast, the so-called Off-page factors affect a site’s value externally and depend more on others than you.
These factors are directly linked to the website and related to the technical, content, or architectural point of view. In the past, search engines have given more weight to these factors, then for some time, they have given importance to the second category of factors, and today they are trying to find a reasonable compromise between them. Here are the essential on-page factors:
Off-page factors are those that you cannot directly influence or are no longer directly linked to a specific website. Simply put, if we were to compare them to everyday and practical life, it is a set of recommendations from others who would say about your company or trade, what they think about it and would do you a commercial. Off-page factors include:
These factors then affect your site’s credibility and relevance, which are the most critical factors considered in terms of off-page factors.
Suppose you are an entrepreneur or a company. In that case, regardless of size, you certainly know that it is essential to communicate with your regular but also occasional and especially new customers via the Internet in today’s modern age. Naturally, this communication also includes a website containing all the information necessary for the public to know what you do in the business and what you can do for the customer. Of course, depending on what you’re doing, it doesn’t have to be just a presentation site.
For example, several companies with a stone business operation may want to breakthrough in the form of an online store, i.e., an e-shop. Alternatively, if you offer services, it may be an exciting alternative to use, for example, a blog or articles to promote your services or the topics of the services it provides. There are many possibilities, and they depend mainly on business. In any case, you should spend time and money on the “production” of the website and SEO services.
This is a simple process in the order it should follow if you, as a brand, want to start your presentation in the online world and reach the public and potential customers:
As our article today aims to bring you closer to search engine optimization, let’s look at the options and alternatives if you want to focus on SEO for a corporate presentation website or an e-shop:
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