Link Building and a well-chosen link-building strategy are essential parts of good SEO. It is used to increase the Domain Authority (DA), which helps to make your site appear in higher positions in the organic search results in the so-called SERPe.

Link Building is, therefore, in short, a process in which we try to obtain hypertext links from other (authoritative) sites to ours.

The more high-quality sites that link back to yours, the stronger your site will be in the ranking algorithm, and therefore your site will appear in higher positions in organic search results.

While Google has long argued that link building doesn’t give it that weight to rank your website in search results, it’s still one of the top parameters to focus on.

There are many techniques for getting links to your site. Some of them already belong to the dustbin of history, and they can only harm your site’s positions. SEO specialist Michal Grznár from the digital agency Volis International will introduce you to the most famous ones you should use if you want to achieve the exact opposite.

Replication of competition backlinks

Competitive backlink replication is a link-building strategy that seeks to obtain backlinks from the domain our competition has a link. It’s about your competition using the same / copy-backing technique.

How to do it? Just name your competitors and use tools like Ahrefs, SEMrush, or SEO SpyGlass to find out where they get backlinks to your site. Then try to get a backlink from your domain to your site as well.

Broken Links detection and repair

“Broken links” are broken links on a “foreign” website. These are primarily links to sites that no longer exist (status code 404).

This first step strategy involves finding relevant sites in your industry that may link to you and have broken backlinks. The second step is to contact/contact them and suggest that the fractured backlink be updated to point to relevant content on your website.

Backlink Exchange / Barter

Barter exchanging backlinks with another site is one of the most basic link-building options. One of the most used techniques and tens or hundreds barred the lines. Today, such mass link exchanges would send your site headlong down the search results. Nevertheless, it still has some significance.

Today, this technique is advantageous at the beginning of link building, and it is imperative to exchange links only with relevant sites (i.e., partners, suppliers, etc.).

It is essential to make sure that you only exchange links with websites with similar content and focus on yours, paying attention to the quality of these links, not their quantity.

Guest blogging

In the United States, “guest blogging” is a link-building tactic consisting of creating content that will be placed on another website (blog) along with a backlink to yours.

Guest blogging is mostly a win-win situation. You get a link and your partner site, in turn, quality content that will attract visitors.

Catalog registration

Cataloging is one of the most straightforward link-building strategies, often free. The website owner has to search the Internet for suitable catalogs.

However, this strategy should only be taken to enrich your link-building portfolio. As with the exchange of backlinks, we do not recommend registering in all available catalogs on the Internet but choose only a small number of high-quality ones (with high Domain Rating, high traffic,…) that would help us achieve better results in SEO activities.

We also recommend registering the site in the catalogs on an ongoing basis in smaller quantities. Accidentally writing a large number of records would not be natural in the eyes of search engines and could hurt your positions.

Purchase backlinks

Gone are the days when someone gave you a link just because they liked your site. You can find backlinks today as an item in the price list of most online social media. Therefore, it is no wonder that buying them today is probably the most common, most reliable, and at the same time straightforward technique.

When buying backlinks, we can distinguish two primary ways, namely:

Publication of a paid (PR) article with a link

In principle, this is a straightforward process. We reach out to a medium, such as an online magazine, to publish an article we deliver that contains backlinks to our website, whether to blog articles, products, or the domain itself.

The advantage is that you can get the link from an article, the content you write yourself, and optimize it to be as “SEO friendly” as possible. The disadvantage is the higher costs because you also pay to publish the article in addition to the link.

Get a link back to an existing article on the web.

This is a search for an existing, content-relevant article from which we would like to buy a link. Ideally, the report also contains an appropriate keyword to link to our site.

Its advantage is usually a lower cost, as you only pay for the link and the fact that you can find relevant content that someone has already written for you.

Creating and sharing content on social networks

Creating content and sharing it on social networks is usually not considered direct link building, but it is essential in this process. The purpose of sharing itself is to index your site within search engines as quickly as possible.

Sharing posts on social networks is helpful for faster indexing within search engines but can also significantly help rank a page within search results.

It also carries relevant traffic to your site and links to it, although it should be added that it is called the “No follow” link. This type of link does not transfer domain authority but may be helpful as a complement to the link portfolio.

Creating video content on YouTube is as important as social networking in this regard.

Here are some helpful tips to conclude

Several link-building principles state how to do it right. The most important things we recommend you focus on are:

Relevance of the line

Not all backlinks have the same weight for us, and it mainly depends on the quality of the referring website. In principle, getting backlinks from sites with a significantly lower Domain Authority is not recommended.

Relevance of content

In the case of obtaining backlinks in an already written article on another website, we pay attention to the relevance of its content. For example, in what context is the keyword mentioned, we do not recommend linking keywords in a negative context, or we do not recommend linking in articles that have too many backlinks.

Rich link building portfolio

The diversity of backlinks is essential in link building. I was wondering what that means? Put, it is the number/number of links that point to your website that matters and the number of unique domains (other sites) that are more important in terms of link building.

In practice, this means that your website will have more authority if unique domains link to it, unlike a single page with multiple backlinks to your site.

However, you can also achieve a rich link-building portfolio by obtaining various links from the media, partner sites, catalogs, discussion forums, social networks, or quality nofollow links (Wikipedia, YouTube, etc.).

Maximum 3 backlinks

We recommend inserting 1-2, a maximum of three backlinks into one article as part of link building. In principle, we recommend linking, for example, product categories (not the products themselves), essays on the blog, or the homepage.

We do not link in perex and headings.

When placing backlinks, we take care not to insert these links into text formatted as perex (content, summary), title, or subtitle (H1, H2, H3,… H6).

Avoid incorrect lining

When getting backlinks, always check the linked anchor text (keyword with hyperlink), whether it is attached correctly (the whole part of it), whether there are no spaces before and after the word, or if it is more than one keyword, whether there is no backlink in these words multiple times, etc.

Don’t link the exact anchor text all the time.

To strengthen a page to a specific keyword (or words), there are often situations in which more of the exact anchor text is retrieved (such as “Microwave”). Therefore, we sometimes recommend changing individual anchor texts (for example, “Microwave ovens,” “microwave oven,” “microwave,” “microwave,” etc.).

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