If you want to make money on YouTube, you should increase the number of subscribers to your channel. Of course, you can create a viral video that will get a lot of views, but this will not provide you with a steady income. Subscribers are the key to success. It would help to have your loyal audience waiting for each video’s release. Edition Hootsuite shares tips on how to attract new subscribers on YouTube. It’s about the correct promotion strategy and not about some tricks.
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YouTube is a vast commercial space that is a place for everyone. The number of video views reaches 5 billion daily. Most of this activity is monetized by content authors. You can also grab a piece of this pie.
You will find many different hacks if you start looking for tips on attracting new subscribers. But they don’t work in reality since YouTube closely monitors cheating and other tricks. The only way that works is through competent and targeted promotion.
If you are starting a new channel with several subscribers, your first audience should be friends. Ask them to share your videos on social media. This is the most efficient way to get your first few hundred subscribers. Further, much will depend on the relevance and quality of the content.
The author of The Recording Revolution has created a recording business worth millions of dollars. Graham Cochrane’s success is thanks to YouTube. The unemployed guy just started uploading the music and recording videos that made him famous. According to him, a lot depends on the regularity of the content publication. YouTube has a 1 × 4 rule that you must adhere to.
The essence of this rule is straightforward. The channel author must publish at least four videos per month. Videos should be released regularly, such as on Sundays. This will be enough to keep the existing audience and attract a new one. Don’t try to release content daily. Better think about its quality.
Search and recommendations within the service are the primary sources of new subscribers. YouTube uses many factors to rank videos, but the most important is watch time. If your viewers watch the videos to the end, the service will start recommending them to a broad audience.
It is essential to understand that the first 8 seconds of the video are decisive. If you manage to interest the viewer, he will continue watching.
For example, if you have a music channel, start singing immediately after a short greeting. Conversations here will be completely unnecessary. If you want to tell your audience about something, do it at the end of the video.
Playlists should be created at the initial stage of channel development. Do this after posting dozens of videos. They will help keep viewers on the channel. Create separate playlists for three types of viewers.
New viewers. This playlist should include the channel’s most popular videos and those that clearly explain what you are doing.
I am interested in acquiring skills. Combine all the tutorials on your channel in this playlist. Over time, such tutorials will appear regardless of the chosen topic.
We are focused on specific topics. Create multiple playlists by sorting most of your videos by particular issues.
Pinterest can attract many new viewers to your channel, so you should pay attention to this service. But keep in mind that you need high-quality and catchy images. If you do not have the appropriate skills to create them, it is worth investing in the services of a professional designer.
Also, consider investing in advertising on Pinterest. This social service is swiftly growing, so a successful marketing campaign is likely.
Your task is to find 15-20 large Facebook communities with an active audience that will be interested in the topics of your channel. Then, talk about your creativity. Do this as discreetly as possible. You shouldn’t require users to subscribe or like.
If you choose the right communities, your follower count will grow significantly within a few days. These free ad campaigns can be run every few months.
Image boards are still very popular despite the competition from social media. Moreover, the audience here is quite loyal to unobtrusive advertising and is open to something new. Look for topic threads where you can join the discussion and subtly mention your activities on YouTube. This type of promotion can be used continuously, constantly finding new branches.
It’s easy to create an SEO-friendly video title. First, enter a keyword in the search bar. YouTube will immediately give you the most popular searches. Try to include one of these in your title. But keep in mind that the content of the video must match its title. It makes sense to create content based on popular search terms occasionally.
If you have accumulated several viral videos that garnered many views, you should show them to a broader audience.
For example, if you create Ukrainian content, translate your best work into Russian. In addition, you can win over an English-speaking audience. That is true. You need to have a good command of the language.
On the other hand, many types of content do not require voice acting.
For example, this applies to culinary channels. Just accompany the videos with text comments.
Facebook, Instagram, and Twitter can be your channel’s top providers of new followers. Create special accounts on each social network where you publish all your videos. Also, remember personal pages. On them, you can share your best work.
Also Read : Tips For YouTube Marketing For Small Businesses
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